Is your content ready to meet the biggest challenge? Are you able to provide your customers with detailed information designed specifically for them and in the media they choose? Can you do this on demand?
If not, then join us as we talk about how you can transform your existing content strategies to a component based content strategy. It isn’t just content you need to think of, but the components of content.
Creating a strategy at this level allows for a great deal more fluidity in providing dynamic information across the entire enterprise. You can establish the infrastructure to be able to provide customized output based on user preference or media demand such as the social media sites. There is a significant ROI you can capture, especially in terms of customer service.
Speaker: Liz Fraley, Single-Sourcing Solutions
When: Lavacon, 2011
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