Advance Your Career Through Self-Publishing [On-Line Event]

Writing a book gives you an opportunity to provide tangible value. It can establish your brand and increase your professional standing. Information professionals are uniquely positioned to take advantage of self-publishing because we already know how to transform source material to online and print materials and because we have editors, designers, and talented peer reviewers in our network.

While self-publishing is easier than ever, reaching your audience and making money from your book is harder for self-publishers; we do our own marketing and distribution so the audience can find our book.
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The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the boss or on your own, you are constantly interviewing and telling your story.

This session is for you if you’re thinking about working for equity, starting a business, or going out on your own.

Key learning points:

  • How to gain customers by telling your story
  • How to identify who your customer is (and is not)
  • How to identify the keys to telling your story well

I’ll also give you two tactics to help you on your way, but you should bring your questions so you can get the answers you seek!

Note: This presentation is an extremely condensed version of the workshop “How to Attract Opportunities to You”

Presented at:

  • Lavacon, Las Vegas, October 2016
  • STC Twin Cities, September 2016
  • AMWA webinar, November 2016
  • STC Spectrum, March 2017
  • STC Conduit, April 2017

About Liz Fraley

Liz FraleyLiz Fraley is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

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Workshop: How to Attract Opportunities to You

Maybe you’re thinking it’s time to branch out on your own, maybe it’s time to move up in your company, or maybe it’s time for something different. No matter which scenario, for someone to hire you or your company, you must be THE solution that fills a NEED. Clearing your vision of who you are and defining your brand allows you laser focus to attract customers. More than your technical resume or CV, the how and what makes you unique.

In this session, attendees will learn: Continue reading “Workshop: How to Attract Opportunities to You”