So many tools to choose from! So many messages from so many vendors. Everyone saying they are the right one! One size does not fit all and one solution is not right for everyone! How could it?! How do you find the right one for you?
You need to be able to evaluate tools from a balanced, objective point of view. In this session, Liz Fraley will share strategies, benchmarks, and questions that she’s used (and seen used) over the years, so you will have something in your back pocket to help you choose the tool that’s best for you, your company, and your situation.
The truth is, no one really knows how to go through the tool selection process. They don’t always know where the biases or holes are or what to ask to find the hidden motivations. And the first thing everyone does is post a variant of this question on a mailing list, group, or in an email: “What is the best…” That question is great for retail products, but not so great when you’re looking at complex products that have a lot of moving parts, require teams to implement and enterprise support to purchase.
People always ask, “Liz, how do I choose?” She’s helped teams choose tools for small companies, big companies, and been on selection committees at giant global enterprises. There’s no one answer that’s the right answer for everyone. It depends on staff, resources, skills, and even company culture.
NOTE: Liz doesn’t mention any products in this presentation. This is the inside scoop about how sales works, how to work with them, and what you need to know to deploy/purchase something that requires more than just you to do.
Watch the Video
View the Slides
This session was also presented live at:
- CM Strategies 2014
- Lavacon 2014
- STC Sacramento 2014
- STC Summit 2016