Designing Content for Dynamic Output to Social Media

They say knowledge is power. Well, Information is King!

If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is good, it’s not enough! The tech-savvy, rapid pace of today’s market requires you to be prepared to meet the demands and deliver assets in the format, language, channel, and medium that the consumer chooses.

If you are ready, then you are leading the way. But if you aren’t ready, you run the risk of being left in the dust.

Join us for a look into how you can transform your management and delivery of product information. We will show you how to take your content from creation to multiple media channels, such as social media. Instantly publish it and connect with your customers anywhere they’re looking for you.

What we see happening in the industry today is more tech-savvy customers with a fast-paced demand for information. Consumers want information instantly and they want it personalized. No longer are they satisfied to wait or to dig through text, they need to act fast so they need you to respond fast. During this lab we will show you how you can transform your content asset management in order to capitalize on multi channel output.

Presented by Liz Fraley at:

  • Lavacon 2011
  • Gilbane Boston 2010

View the Slides

Transform Your Content Strategy for Today’s Media and Beyond

Publish your content instantly to multiple media channels, such as social media, to connect with customers anywhere they’re looking for you.

They say knowledge is power. Well, Information is King!  If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is good, it’s not enough! The tech-savvy, rapid pace of today’s market requires you to be prepared to meet the demands and deliver assets in the format, language, channel, and medium that the consumer chooses.

If you are ready, then you are leading the way. But if you aren’t ready, you run the risk of being left in the dust.

Join us for a look into how you can transform your management and delivery of product information. We will show you how to take your content from creation to multiple media channels, such as social media. Instantly publish it and connect with your customers anywhere they’re looking for you. Continue reading “Transform Your Content Strategy for Today’s Media and Beyond”

XML Implementations and Information Lifecycle

This panel explores the XML information lifecycle and how XML and content tools and systems can be deployed to their best advantage

XML and content tools need to be thoughtfully configured to create feasible processes that produce the desired business benefits. This session explores the XML information lifecycle and how XML and content tools and systems can be deployed to their best advantage.

Presented at:  Gilbane Boston 2010

Presentation:  Panel #T7. “XML Implementations & Information Lifecycle”

Moderator: Dale Waldt, Senior Consultant, Outsell’s Gilbane Group

Panelists:
  • Barry Schaeffer, Senior Consultant, Gilbane Group, “Managing the XML Information Life Cycle in a Changing World”
  • Doug Gorman, Founder, Simply XML, “Just in Time and Just Enough DITA for Enterprise Adoption”
  • Liz Fraley, Founder and CEO, Single-Sourcing Solutions, “Component Content Management” 
As always, members of the Single-Sourcing Solutions Mastermind Group will have access to the recording, slides, and transcript on the members website.