So you are finally planning that big move over to structured content. Great! You understand the benefits of reuse and what it means for your business.
But what do you do about the mountains of legacy content? Pack it all up and bring it with you? Leave it behind hoping you will never need to look at it again? Work in two worlds of structured (for the new content) and unstructured (for the old data) authoring? Continue reading “Conquering the Mountain of Legacy Data”
Did you know there is a new renaissance on the horizon? We are thrilled to see, more and more, a new enthusiasm about content creation to publication. We are all familiar with the words “content reuse” and “xml authoring” and “single-source” and “topic based authoring”. But all this talk is now coming from outside the walls of traditional tech pubs. It is starting to get a great deal of attention from the more creatively focused departments of Sales and, more notably, Marketing.
Now is the time for us to break down the walls that once divided the teams that create content. But how do you do that? Don’t sell yourself short! Those of you who have built your profession around the technology of creation and delivery have gained a great deal of insight. This expertise makes you a valuable resource for those seeking to adopt practices that are now like second nature to you. Continue reading “Lightning Talk: Don’t Sell Yourself Short”
What true component-level content management can do for you and your bottom line.
Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers.
For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing customer relationships.
Traditionally people have viewed content in isolated silos. Separating marketing and product management from the engineering development from support services. In today’s market place, leaders have taken a transformative approach and have broken down the archaic barriers to allow for a dynamic flow of information and collaboration while still maintaining a high level of visibility into all facets of the lifecycle. How? By changing the way they manage content! Continue reading “Transformative Approach to Component Content Management”