Mindful and enlightened TCs working in a CMS environment maximize re-use and create global-ready content that meets their audiences’ needs while reducing costs and improving efficiency. Controlled Language, implemented correctly, can help you achieve these goals. However, many companies implement Simplified Technical English or other controlled language initiatives, but struggle to maximize the benefits, or discover issues with the human side of change management. In this presentation, we will discuss best practices for implementing controlled language, identify some potential challenges, provide recommendations for working around them.
After the presentation, participants will have a better understanding of these concepts:
- Best practices for implementing controlled language
- Risk mitigation and the importance of pilot projects
- Effect of implementing controlled language on your TMs
- Benefits and ROI of controlled language
TC Dojo Master
Kit Brown-Hoekstra, Comgenesis, is an STC Fellow and STC Society Immediate Past President. She’s an experienced consultant with over 25 years of experience in technical communication, much of it working with localization teams. As Principal of Comgenesis, Kit provides consulting and training to her clients on a variety of topics, including localization, content strategy, and content management. She speaks at conferences worldwide and publishes regularly in industry magazines. Her blog is www.pangaeapapers.com.