Is your content ready to meet the biggest challenge? Are you able to provide your customers with detailed information designed specifically for them and in the media they choose? Can you do this on demand?
If not, then join us as we talk about how you can transform your existing content strategies to a component based content strategy. It isn’t just content you need to think of, but the components of content.
Creating a strategy at this level allows for a great deal more fluidity in providing dynamic information across the entire enterprise. You can establish the infrastructure to be able to provide customized output based on user preference or media demand such as the social media sites. There is a significant ROI you can capture, especially in terms of customer service.
Speaker: Liz Fraley, Single-Sourcing Solutions
When: Lavacon, 2011
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So you are finally planning that big move over to structured content. Great! You understand the benefits of reuse and what it means for your business.
But what do you do about the mountains of legacy content? Pack it all up and bring it with you? Leave it behind hoping you will never need to look at it again? Work in two worlds of structured (for the new content) and unstructured (for the old data) authoring? Continue reading “Conquering the Mountain of Legacy Data”
What true component-level content management can do for you and your bottom line.
Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers.
For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing customer relationships.
Traditionally people have viewed content in isolated silos. Separating marketing and product management from the engineering development from support services. In today’s market place, leaders have taken a transformative approach and have broken down the archaic barriers to allow for a dynamic flow of information and collaboration while still maintaining a high level of visibility into all facets of the lifecycle. How? By changing the way they manage content! Continue reading “Transformative Approach to Component Content Management”