The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the boss or on your own, you are constantly interviewing and telling your story.

This session is for you if you’re thinking about working for equity, starting a business, or going out on your own.

Key learning points:

  • How to gain customers by telling your story
  • How to identify who your customer is (and is not)
  • How to identify the keys to telling your story well

I’ll also give you two tactics to help you on your way, but you should bring your questions so you can get the answers you seek!

Note: This presentation is an extremely condensed version of the workshop “How to Attract Opportunities to You”

Presented at:

  • Lavacon, Las Vegas, October 2016
  • STC Twin Cities, September 2016
  • AMWA webinar, November 2016
  • STC Spectrum, March 2017
  • STC Conduit, April 2017

About Liz Fraley

Liz FraleyLiz Fraley is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

View the slides

Acing Your Interview

So many jobs hinge on the interview. Learn what to do, and what not to do, in both phone and in-person interviews for technical communications jobs. From seemingly innocuous questions, to group interviews, to memorable ways to impress and guaranteed ways to bomb. Andrew will share the insights you need to dispel the butterflies and start bidding wars. Continue reading “Acing Your Interview”