Repurposing Content for Multichannel Publishing

When Management decides to go to an XML publishing system, it’s not always clear to the authoring and editing staff why the decision was made. Ever wonder why they choose to go this route? In this presentation, we’re going to talk about some of the reasons why you might go away from desktop publishing systems to something more dynamic, so that you not only understand it better but can get excited about the change.

Session held: 19 August 2013, 9-9:30 AM Pacific/US

Presenter: Liz Fraley, Single-Sourcing Solutions

Level: Beginner

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Show notes and other collateral are available to members of the TC Dojo Mastermind Group and to customers of Single-Sourcing Solutions

Why go to XML?

When Management decides to go to an XML publishing system, it’s not always clear to the authoring and editing staff why the decision was made. Ever wonder why they choose to go this route? In this presentation, we’re going to talk about some of the reasons why you might go away from desktop publishing systems to something more dynamic, so that you not only understand it better but can get excited about the change.

Session held: Monday 22 July 2013 9:00am PST

Presenter: Liz Fraley, Single-Sourcing Solutions

Watch the Video
View the Slides

Show notes and other collateral are available to members of the TC Dojo Mastermind Group and to customers of Single-Sourcing Solutions.

Transforming content strategies to component content management

Is your content ready to meet the biggest challenge? Are you able to provide your customers with detailed information designed specifically for them and in the media they choose? Can you do this on demand?

If not, then join us as we talk about how you can transform your existing content strategies to a component based content strategy. It isn’t just content you need to think of, but the components of content.

Creating a strategy at this level allows for a great deal more fluidity in providing dynamic information across the entire enterprise. You can establish the infrastructure to be able to provide customized output based on user preference or media demand such as the social media sites. There is a significant ROI you can capture, especially in terms of customer service.

Speaker: Liz Fraley, Single-Sourcing Solutions

When: Lavacon, 2011

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