Some things can be driven from the bottom up and some from the top, but regardless of where it starts, moving to a single-sourcing environment requires buy-in by all those whose process is affected directly or indirectly. An entire body of literature is dedicated to change management.
For example, one of the biggest questions that people considering moving to a single-source environment have is: How do I get buy in? There are two sides to this question: How do I get buy in from management? And How do I get buy in from my team?
Single-sourcing projects require new skill sets, new roles, and significant changes that forces productive and successful team members out of their comfort zones. It requires resources, dedication, and sponsorship from the enterprise as well. Continue reading “What’s In It For Me?”
Summary: After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.
Regardless of size or the number of years that a company has been in business, all companies have one thing in common: they all have information. Information about their products and services is necessary to communicate with both existing and potential customers.
This necessity is often overlooked as a method of establishing strategic advantage. Product information is added at the end of the development process, sometimes at the last minute. The team charged with the responsibility to design, develop, and deliver the content is usually tucked away in some under-funded, under-utilized department even though the need for dynamic information has grown substantially. Continue reading “Discovering the Hidden Treasure of Dynamic Product Information”
Is your content ready to meet the biggest challenge? Are you able to provide your customers with detailed information designed specifically for them and in the media they choose? Can you do this on demand?
If not, then join us as we talk about how you can transform your existing content strategies to a component based content strategy. It isn’t just content you need to think of, but the components of content.
Creating a strategy at this level allows for a great deal more fluidity in providing dynamic information across the entire enterprise. You can establish the infrastructure to be able to provide customized output based on user preference or media demand such as the social media sites. There is a significant ROI you can capture, especially in terms of customer service.
Speaker: Liz Fraley, Single-Sourcing Solutions
When: Lavacon, 2011
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