Topic Based Writing: Future-Proofing Your Content?

Topic-Based writing: the basics

  • The nature of a topic
  • Topic morphology: title, short description (optionally) and content
  • The importance of conceptual consistency

Topic-Based writing: content creation and management

  • Standing alone versus story telling
  • A theory of content architecture?
  • Relationship to DITA and structured writing
  • Governance

Topic-Based writing: the very near future

Lightning Talk: Don’t Sell Yourself Short

Did you know there is a new renaissance on the horizon? We are thrilled to see, more and more, a new enthusiasm about content creation to publication. We are all familiar with the words “content reuse” and “xml authoring” and “single-source” and “topic based authoring”. But all this talk is now coming from outside the walls of traditional tech pubs. It is starting to get a great deal of attention from the more creatively focused departments of Sales and, more notably, Marketing.

Now is the time for us to break down the walls that once divided the teams that create content. But how do you do that? Don’t sell yourself short! Those of you who have built your profession around the technology of creation and delivery have gained a great deal of insight. This expertise makes you a valuable resource for those seeking to adopt practices that are now like second nature to you. Continue reading “Lightning Talk: Don’t Sell Yourself Short”