Maybe you’re thinking it’s time to branch out on your own, maybe it’s time to move up in your company, or maybe it’s time for something different. No matter which scenario, for someone to hire you or your company, you must be THE solution that fills a NEED. Clearing your vision of who you are and defining your brand allows you laser focus to attract customers. More than your technical resume or CV, the how and what makes you unique.

In this session, attendees will learn:

  • How to gain customers by attracting them to you
  • How to identify who your customer is (and is not)
  • How to identify the keys that distinguish you from others
  • How to decide whether to strike out on your own and what it takes to do it
  • How to pitch without bragging
  • How to create a customer profile
  • How to develop a self-inventory
  • How to come up with a concrete, shareable plan

In this session we will cover all of the above through exercises to create a foundation for action. Plan your path to independence, to promotion, or to a new field. Come prepared to roll up your sleeves, dig in, and take action. Ask questions about your individual goals and situations.

This session will provide a forum for you to get the answers you seek!

Where and When:

This is a half-day workshop.

  • Lavacon, Las Vegas, October 2016
  • AIIP, New Orleans, May 2017
  • STC Spectrum, April 2017

Workshop Leaders

Janice Summers has founded two companies (and is on the verge of launching another). She’s the co-founding collaborator on another and sits on the board of a non profit. She has been a top recruiter in technology and finance and a former human resources management professional. In between running two companies, Janice provides coaching and mentoring for individuals and companies looking to improve their marketing and sales. She builds their brands to expand exposure and awareness.

Liz FraleyLiz Fraley is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

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