Lorenzoni, who is based in Dallas, brings to Single-Sourcing Solutions seven years of experience with dynamic information product delivery systems. With twenty years experience in software sales, David has a demonstrated, successful sales track record for major software corporations including Arbortext, PTC, and Quark (an Arbortext competitor). He is experienced in establishing new territories, new account sales, and in reestablishing contact with existing clients to introduce new solutions. With his new role, he is tasked with increasing the company’s capacity across North America and implementing a development plan to strengthen its existing team.
“I joined Single-Sourcing Solutions because of the opportunity to develop a sales organization that is focused on customer success”, Lorenzoni said.
With more and more companies adopting dynamic product information systems, the introduction of the new Arbortext Business Unit, and PTC’s desire to transfer more of their direct business to resellers, there has been a demonstrated need for substantial growth in the VAR channel. To meet this demand, Single-Sourcing Solutions has begun the process to fill out its team with knowledgeable sales executives and technical professionals with expertise in all the company’s business units – software, training, and consulting services.
“Dave brings with him a vast amount of experience and some incredible relationships with PTC,” said Liz Fraley. “We see Dave as an key player to getting Single-Sourcing Solutions to the next level. Dave has the drive and capability to forge a closer partnership with PTC, to add new partners to our network, and can help us grow a world-class sales force.”
“The business model we are defining enables Single-Sourcing to bring the most qualified team together to address the customers business challenges by engaging the entire PTC ecosystem, including other Channel Partners.” said Lorenzoni. “This allows us to combine our Arbortext domain expertise with the PLM/PDM domain expertise of other PTC Channel Partners. In the end this model will help the customer achieve their objectives faster and with less risk than if their partners do not work together.”
About Single-Sourcing Solutions
Single-Sourcing Solutions is reseller of PTC’s Arbortext and Arbortext Content Manager (Windchill) products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. Single-Sourcing Solutions is active in the global Arbortext community and related information development communities.
For more information on Single-Sourcing Solutions, please visit http://www.single-sourcing.com.