Is your social media a series of bursts that happen when you remember to do it? Do you throw the same message into the void (as if every audience and every channel was the same) and hope for the best?

Join us as we share tips for maintaining a more constant, professional presence, while taking less time doing it! Through a combination of freely available tools we all have on our desktops, you can automate repetitive tasks, creating entire campaigns in minutes.

We’re all part of many communities and areas of influence that affect our status and contribute to our success. Some overlap, some don’t. The more we have, the easier it is to drown, resulting in a half-assed job that damages our credibility in the process.

If you do the same tasks over and over—such as announcements of events or speaking engagements, blog post promotion, publicity, and follow-up—you can take advantage of simple automations that have huge impact.

Start creating the right message for the right audience via the right channel with minimal effort on your part. You’ll be amazed at how little you need to do to feed the machine.

I was blown away by Liz Fraley's session How to Hack Repetitive Publicity Tasks and Get Your Life Back!  She showed how to be present across social media platforms without spending hours updating everything each week. She generously shared resources to help us figure out how to make use of her techniques. I still struggle to shift my mindset from Microsoft to Google. Liz gave me tips that are making that transition easier.

M.S.

Technical Writer, CPTC, Attendee @ STC Summit 2020

"I can't wait to get started on this and use Liz's method for planning my marketing content delivery."
 
"Liz is a powerhouse presenter, generously sharing information that everyone can use."
 
"Thank you so much for giving copies of the spreadsheet for hands-on learning at my own (slower) speed."
Attendee Comments

Session Evaluation, STC Summit

Presenter

Liz Fraley, Single-Sourcing Solutions

Liz’s team says that she builds clubhouses. She is perpetually trying to find new ways to share information and strengthen the ecosystem of professionals around her. She’s been a volunteer/officer for the Association for Computing Machinery at one chapter or another since 1998. She’s volunteered for Society of Women Engineers at various events over the years. She started the Arbortext PTC/User group and continue to donate resources and logistics to help it flourish. She started TC Camp. Her dedication to growing the community is so strong that it’s carried over into the way Single-Sourcing Solutions does business. Each one of her team members is active in one or more on-line user communities and it is expected that each one devote a portion of their on-the-job time to helping people find answers to problems. She’ll tell you, “I’m a gardener: I’m happiest when those around me are flourishing.”

Presented at:

  • STC Summit (2020)
  • STC New England (2020)

Where to find the presentation collateral

STC Summit 2020 Attendees can access the video, slides, and other collateral free at the conference website through August 2020. After that, I can only assume that access can be purchased from Online Education area of the STC website.

You can also get access by joining the TC Dojo Mastermind. Members of the Single-Sourcing Solutions Mastermind Groups can access the slides, sample code, automation templates, notes, collateral, and the rest of the event material free on the members website.

Filed under: STC

Key concepts: entrepreneurship, productivity

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