“Who is the audience for this project?” runs the risk of a smarty-pants response (“the user”). For a smart answer, take time to define and understand who is reading and using the information you develop. In this TC Dojo session, we’ll talk about audience analysis: what it is, ways to do it, and how it adds value to projects.

Visiting Dojo Master

Chris Hester, is the founder of Red Desk Studio, an STC Fellow, and accredited CPTC trainer. She has delivered successful content strategy, training, and knowledge management projects to a variety of clients, including those in the advertising, construction management, entertainment, and healthcare industries.

She has been actively involved in the technical communication community as a volunteer and academic mentor, and has presented at events such as the STC Summit, TCUK Conference, The LavaCon Conference, and BigDesign.

Watch the Video

Recorded: June 2017

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Key Concepts

basics, usability and user experience