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From the company’s perspective, it is important to clearly document and describe how each of the functions and features work. From the users perspective it is important they understand how to use the technology to benefit themselves. The challenge for the Professional and Technical writer is balancing from the inside out and the outside in. Join us as we talk about how you can change the perspective and balance between the internal demands and the external requests. We'll cover some practical tips and techniques that you can adopt to begin to shift the perspective.

What can you expect to learn? The perspective you write from changes how you write. Oftentimes, we write from Inside the company and we delve into explaining features and showing how the technology works for users. What’s missing is the user and what matters to them. They are viewing your carefully written documents from the outside in. Learn how to change your perspective!


Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

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Where to find the video

Members of the Single-Sourcing Solutions Mastermind Groups can access the video, sample code, notes, collateral, and any other event material free on the members website.

ConVEx attendees can watch the video via the conference site through September 2022.

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Key concepts

basics, best practices, content strategy, usability and user experience

Filed under

CIDM, Presentations