They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is good, it’s not enough!
The tech-savvy, rapid pace of today’s market requires you to be prepared to meet the demands and deliver assets in the format, language, channel, and medium that the consumer chooses. If you are ready, then you are leading the way. But if you aren’t ready, you run the risk of being left in the dust.
Join us for a look into how you can transform your management and delivery of product information. We will show you how to take your content from creation to multiple media channels, such as social media. Instantly publish it and connect with your customers anywhere they're looking for you.
What we see happening in the industry today is more tech-savvy customers with a fast-paced demand for information. Consumers want information instantly and they want it personalized. No longer are they satisfied to wait or to dig through text, they need to act fast so they need you to respond fast.
During this lab we will show you how you can transform your content asset management in order to capitalize on multi channel output.
Originally presented as "Product Lab D" at Gilbane Boston December 2010
Presented by: Dave Lorenzoni and Liz Fraley, Single-Sourcing Solutions, Inc.
Watch the Video
Recorded: January 2011
content strategy, make your business case, multichannel (omnichannel) publishing