They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly.

While fast is good, it’s not enough! The tech-savvy, rapid pace of today’s market requires you to be prepared to meet the demands and deliver assets in the format, language, channel, and medium that the consumer chooses.

If you are ready, then you are leading the way. But if you aren’t ready, you run the risk of being left in the dust.

Join us for a look into how you can transform your management and delivery of product information. We will show you how to take your content from creation to multiple media channels, such as social media. Instantly publish it and connect with your customers anywhere they’re looking for you.

What we see happening in the industry today is more tech-savvy customers with a fast-paced demand for information. Consumers want information instantly and they want it personalized. No longer are they satisfied to wait or to dig through text, they need to act fast so they need you to respond fast.

During this session, we show you how you can transform your content asset management in order to capitalize on multi channel output.

 

About the Presenter

Liz Fraley, founder of Single-Sourcing Solutions, has worked in both high-tech and government sectors, developing and delivering technical design and strategy of authoring and publishing solutions as a Single-Source/XML Architect/Programmer. Specializing in practical development and deployment, she advocates designing architectures that directly improve organizational efficiency, productivity, and interoperability. She’s the founder of TC Camp, the unconference for content creators, consumers, and the people who support them. If you ask her, she’ll say she’s a gardener who’s happiest when those around her are flourishing.

Presented at:

  • Lavacon 2011
  • Gilbane Boston 2010

 

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Key concepts

content strategy, multichannel (omnichannel) publishing

Filed under

Gilbane, Lavacon