Event Archives

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Want to play a game, content strategist?

We are always inspired by Lavacon, the Content Strategy Conference. Jack Molisani has worked hard to cultivate an atmosphere that fosters learning while celebrating ingenuity, creativity, connection, and has an energy all of its own. A lot of our most popular presentations and giveaways were inspired by Lavacon. The tarot…

Workshop: Yes you can have it all! Technical accuracy and marketing pizzazz

Learn how a modular approach to content creation, storage, and delivery, gives you a single source of truth for your content and how that source can meet all of your content delivery requirements whether they are technical, marketing, or operational. In this presentation, we cover the basic principles from the…

Using Style Guides to Achieve Content Collaboration and Consistency

Style Guides: What Goes In Them and What Can They Cover? Style guides serve an important role, establishing guidelines to improve communication, ensure consistency, and enforce best practices in composition, presentation, and language, and representing the specific needs of the business and it’s customers. Most organizations adopt one of the…

The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the…

Workshop: How to Attract Opportunities to You

Maybe you’re thinking it’s time to branch out on your own, maybe it’s time to move up in your company, or maybe it’s time for something different. No matter which scenario, for someone to hire you or your company, you must be THE solution that fills a NEED. Clearing your…

Thanks to all those who joined Guru D and the Cult of DITA at Lavacon

At Lavacon last month I gave two presentations: one traditional and one…Not. We all know that I like to experiment right? TC Camp, TC Dojo, TC Mastermind groups are my most successful and well known. This time, I decided I would write up three skits and let the stories convey the lessons…

How Do I Pick the Right Tool for Me?

So many tools to choose from! So many messages from so many vendors. Everyone saying they are the right one! One size does not fit all and one solution is not right for everyone! How could it?! How do you find the right one for you? You need to be…

The Power of Single-Sourcing

Every day, technical communications professionals are faced with maintaining their current productivity in the face of increasing product complexity, increasing number of languages, increasing volume of documentation, increasing product overlap and shorter product life cycles. No matter how large or small, how new or how old your company is, or…