Mindful and enlightened TCs working in a CMS environment maximize re-use and create global-ready content that meets their audiences’ needs while reducing costs and improving efficiency. Controlled Language, implemented correctly, can help you achieve these goals. However, many companies implement Simplified Technical English or other controlled language initiatives, but struggle to maximize the benefits, or discover issues with the human side of change management. In this presentation, we will discuss best practices for implementing controlled language, identify some potential challenges, provide recommendations for working around them.
After the presentation, participants will have a better understanding of these concepts:
- Best practices for implementing controlled language
- Risk mitigation and the importance of pilot projects
- Effect of implementing controlled language on your TMs
- Benefits and ROI of controlled language
Visiting Dojo Master
Katherine (Kit) Brown-Hoekstra , Comgenesis, is an STC Fellow and former STC Society President, certified trainer for the STC Certified Professional Technical Communicator (CPTC) program, and a member of the Colorado State University Media Hall of Fame for the Dept. of Journalism. She is an experienced consultant with over 25 years of experience in technical communication, much of it working with life sciences companies and localization teams. As Principal of Comgenesis, LLC, Kit provides consulting and training to her clients on a variety of topics, including localization, content strategy, and content management. She speaks at conferences worldwide and publishes regularly in industry magazines. She is the editor of "The Language of Localization" for the Content Wrangler and XML Press. Her blog is www.pangaeapapers.com.
Watch the Video
Recorded: March 2016
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