Understand the answer to this one little question, “What’s in it for me?”, and I guarantee you will have the keys to the kingdom!
– Enthusiastic support from others for an initiative you are interested in.
– Motivated help in executing a plan.
– Attentive listeners when you are presenting an idea

The answer is not as simple as you may think. Sure you may know what the answer is for yourself, but if you hope to gain the support of others, you need to be clear on what the answer is from the most important perspective: Their perspective!

Some things can be driven from the bottom up and some from the top, but regardless of where it starts, moving to a single-sourcing environment requires buy-in by all those whose process is affected directly or indirectly. An entire body of literature is dedicated to change management.

One of the biggest questions that people considering moving to a single-source environment have is: How do I get buy in? There are two sides to this question: How do I get buy in from management? And How do I get buy in from my team?

Single-sourcing projects require new skill sets, new roles, and significant changes that forces productive and successful team members out of their comfort zones. It requires resources, dedication, and sponsorship from the enterprise as well.

Some things can be driven from the bottom up and some from the top, but regardless of where it starts, moving to a single-sourcing environment requires buy-in by all those whose process is affected directly or indirectly. An entire body of literature is dedicated to change management.

This presentation will share advice, guidance, and lessons learned from a variety of customers in a range of industries who have made this transition. Some of the issues covered in these case studies include:

  • Keys to increasing adoption in writing teams
  • Lessons learned throughout the process
  • Strategies for rolling out new single-source authoring tools
  • Typical tasks and roles
  • Strategies to facilitate and encourage new skill acquisition
  • How to transition content authoring processes
  • Rolling out to distributed teams
  • Special issues with regard to outsourced writing groups
  • Redesigning processes to address business requirements for quality and traceability
  • Presenting to upper management

Learn how to get your ideas across to other people, no matter what project you’re proposing or who you’re proposing it to.

Dojo Master

Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

Watch the Video

Note: This presentation was given in the TC Dojo under the name “What’s In It For Me?”

Recorded: November 2013

View the Slides

Presented at

  • TC Dojo 2013
  • LavaCon 2012
  • STC San Francisco Chapter 2012

About the TC Dojo

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Key Concepts

make your business case