The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in…

• Key Concepts: case study, jobs and careers, soft-skills
• Filed under: Webinars
• Venues: AMWA, Lavacon, STC, Single-Sourcing Exclusive

You Don’t Have to Build Software to Do DITA

This is a success story. Medtronic ENT deployed a brand-new DITA solution, employing all the traditional strategies and best practices for DITA such as specializing only where absolutely necessary and adopting minimalist approach to topic-based authoring. As a global organization,…

• Key Concepts: case study, dita, dita specialization, library science, make your business case, metadata madness
• Filed under: Presentations
• Venues: AMWA, CIDM, Lavacon