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Good content strategy is like a well organized pantry

When you think about content management and content strategy, you start thinking about content components that can be assembled, disassembled, and reassembled into the many output formats and output channels your customers require. It stops being a question of simply…

Designing Content for Dynamic Output to Social Media

They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is…

Conference notes from: Lavacon 2010

This morning we presented on “Discovering the Hidden Treasure in your Product Information” at Lavacon 2010. It's still in progress as this post is being written. It's been an interesting conference thus far. This is the first time we've attended Lavacon,…

Content Reduction and Reuse in a Multichannel Publishing Environment

It all comes down to managing and reusing source. Recycling content (chapters, graphics, etc.) is not new. What is new here is the common set of back-end structure in XML form and the fact that more than one set of…