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Influencing Change: Getting Stakeholder Buy-In When They Have The Power

One of the biggest questions that people considering moving to a single-source environment have is: How do I get buy in? There are two sides to this question: How do I get buy in from management? And How do I get buy in from my team? Understand the answer to…

Discovering the Hidden Treasure of Dynamic Product Information

Summary: After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value. Regardless of size or the number of years that a company has been…

Where Are They Now?

Summary: Stories of long-term Arbortext customers who are realizing the full potential of their solutions. There’s a software side to dynamic information delivery. We know this. Customers who have seen IBM talk have come to us and said “Sure, they can get there, but can I?” What if you’re not…

Repurposing Content for Multichannel Publishing

When Management decides to go to an XML publishing system, it’s not always clear to the authoring and editing staff why the decision was made. Ever wonder why they choose to go this route? In this presentation, we talk about some of the reasons why you might go away from…

You Don’t Have to Build Software to Do DITA

This is a success story. Medtronic ENT deployed a brand-new DITA solution, employing all the traditional strategies and best practices for DITA such as specializing only where absolutely necessary and adopting minimalist approach to topic-based authoring. As a global organization, they had a lot of resources to draw upon when…

How do authors find content for reuse?

Your customers can find content, but can your content creation team? DITA content explodes. How do you manage it? A lot of customers have been asking us recently about how they’re going to manage content that explodes into lots and lots of little topics and content fragments. Authors wonder if…

Good content strategy is like a well organized pantry

When you think about content management and content strategy, you start thinking about content components that can be assembled, disassembled, and reassembled into the many output formats and output channels your customers require. It stops being a question of simply “Content Management” but management at the component level. Those who…

Designing Content for Dynamic Output to Social Media

They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is good, it’s not enough! The tech-savvy, rapid pace of today’s…