Key Concept Archive

For more information about how our library science background (and our love of all things metadata) guides the way we catalog information, see the Techcomm and Arbortext Resources page.

Discovering the Hidden Treasure of Dynamic Product Information

Summary: After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value. Regardless of size or the number of years that a company has been…

How do authors find content for reuse?

Your customers can find content, but can your content creation team? DITA content explodes. How do you manage it? A lot of customers have been asking us recently about how they’re going to manage content that explodes into lots and lots of little topics and content fragments. Authors wonder if…

Everyone is talking content strategy, but what is it?

Content strategy differs from corporate communications strategy. Content strategy is far more than your web content or social media content or any of those things that come strictly out of the corporate marketing group. It is far more than “corporate communications.” Tactics are the actions you take to make your…

Good content strategy is like a well organized pantry

When you think about content management and content strategy, you start thinking about content components that can be assembled, disassembled, and reassembled into the many output formats and output channels your customers require. It stops being a question of simply “Content Management” but management at the component level. Those who…

Designing Content for Dynamic Output to Social Media

They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is good, it’s not enough! The tech-savvy, rapid pace of today’s…

Transforming content strategies to component content management

Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers. For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing…

Manage your product content like you manage development

Meet compliance and regulatory challenges Medical device manufacturers are facing some very tough challenges today including demand for innovation, complying with strict environmental and regulatory requirements, and shrinking price premiums, not to mention intense competition which demands faster times-to-market. The world’s most respected medical device manufacturers are attacking these problems…

Lightning Talk: Don’t Sell Yourself Short

Did you know there is a new renaissance on the horizon? We are thrilled to see, more and more, a new enthusiasm about content creation to publication. We are all familiar with the words “content reuse” and “xml authoring” and “single-source” and “topic based authoring”. Now, all this talk is…