Key Concept Archive

For more information about how our library science background (and our love of all things metadata) guides the way we catalog information, see the Techcomm and Arbortext Resources page.

Unhappy Customers are Just the Beginning: Potential Costs of Skimping on Documentation

A perennial question in the technical communication community is how to justify our work in financial terms that management will understand. One partial answer is to consider potential consequences of putting insufficient resources into technical documentation. What happens if the…

To DITA or Not To DITA: How to Choose?

To DITA or Not To DITA? That is the question. DITA isn’t the right answer for every situation. In this session we’ll discuss the differences between the two doctypes to give you a foundation to decide between them. Janice Summers,…

How to Think Like An Indexer

Indexing is a profession: Learn from the experts! This session had a lot of votes, so we found Lucie Haskins, professional indexer, and found a time when she can come talk! Here’s what she’s going to talk about: In the…

Discovering the Hidden Treasure of Dynamic Product Information

Summary: After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value. Regardless of size…

How do authors find content for reuse?

Your customers can find content, but can your content creation team? DITA content explodes. How do you manage it? A lot of customers have been asking us recently about how they’re going to manage content that explodes into lots and…

Everyone is talking content strategy, but what is it?

Content strategy differs from corporate communications strategy. Content strategy is far more than your web content or social media content or any of those things that come strictly out of the corporate marketing group. It is far more than “corporate…

Good content strategy is like a well organized pantry

When you think about content management and content strategy, you start thinking about content components that can be assembled, disassembled, and reassembled into the many output formats and output channels your customers require. It stops being a question of simply…

Designing Content for Dynamic Output to Social Media

They say knowledge is power. Well, Information is King! If you want to keep the crown, then you need to be able to stay ahead of the curve in providing content assets to your end consumers instantly. While fast is…